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Concrete and glass office building


Inspiring Trust in Global Impact Investment

The Challenge

Founded by a small group of savvy investors, VestedWorld finds and funds promising, socially conscious entrepreneurs in emerging markets. As a start-up investment engine, they needed a brand and digital presence to prove their experience and expertise to potential partners across the globe. 

Woman working in a factory
Vested World monogram and wordmark in brand blue

The solution

We positioned VestedWorld as uniquely conscientious and globally minded, established yet innovative — a great option for seasoned and new investors hoping to do well by doing good. The core mark demonstrates strength and cohesion through connection, an idea that reverberates throughout.

Animation depicting Vested World logo reveal sequence
Vested World small monogram in brand blue


Humanist, yet precise, with a wide range of weights and italics, Aperçu pairs beautifully with the more calligraphic logotype, and includes a monospace cut well-suited for numbers and supporting details. The stationery system includes metallic foil moments, swappable stickers and short sheets, and clean, minimalist layouts that demand concision and ooze sophistication.

Vested World envelopes, business cards, letterhead and small booklet featuring logo and brand colors
Vested World notebook and business cards featuring logo and brand colors
Vested World stationery and booklets featuring logo and brand colors


In addition to introducing the team’s backgrounds and bona fides, the site was built to grow with each new market and investment. After researching the individual investors’ decision-making process, we developed a content strategy that balances data-driven storytelling and nuanced cultural and historical analysis, without becoming overwhelming. No walls of text here — just clear, legible data, compelling context, human imagery, clean timelines and plenty of forward paths toward taking the next step. 

Animated iconography depicting stacked layers
Animated iconography depicting concentric rings
Animated iconography depicting a venn diagram

animated icons

We developed simple, diagrammatic iconography for added dynamism which, like the logomark, demonstrates that the whole is greater than the sum of its parts.

Full view of the Vested World homepage
Full view of the Vested World bio page
Full view of the Vested World country data page
Full view of the Vested World country data page


Since launching the brand and site in 2016, VestedWorld has evolved into a community of qualified investors dedicated to disrupting global poverty through sustainable economic development. The fund supports start-ups in multiple countries throughout Africa, re-imagining everything from clean, reliable energy and microloan services to agricultural supply chains and local media. As the firm continues to grow, so too will its impact, at home and abroad.

“Firebelly has been a true partner throughout the life of our firm, even after the final work product was completed. They transformed our thoughts into a cohesive and compelling story and they have helped ensure that we effectively communicate our vision to a broader audience.”

— Euler Bropleh, Managing Director
  • $14M

    Raised to date (2020)

  • 15

    Investments in 5 countries in Sub-Saharan Africa

  • 1K+

    Employees hired across portfolio companies