Work

SwipeSense

A Good, Clean Brand for Safe, Clean Hands

Every year, nearly 2 million hospital patients contract a healthcare-associated infection (HAI). HAIs cost the healthcare system over $28 billion; they're also a leading cause of preventable deaths. 

The culprit? Poor hand hygiene. 

SwipeSense offers a simple solution for keeping hands clean and pathogen-free. By pairing smart sensors and real-time data with point-of-care antibacterial dispensers, SwipeSense seamlessly builds better hand hygiene into the healthcare workflow. Users report a 64% improvement in hand hygiene—64%! Imagine the lives and money saved with SwipeSense in every hospital. 

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SwipeSense Logo & Gradient Pattern

SwipeSense Embossed Logo Detail

I.

Brand & Stationery

We developed the SwipeSense brand from the ground up, understanding the system needed to inspire trust and willing engagement.

Using clean, stenciled forms and basic shapes, the logo quickly and quietly conveys simplicity and function. Minimalist, modern and unobtrusive, it sets the tone for the entire brand.

We searched for the just-right shade of white—fresh, not sterile—and paired it with a structured gradient of calming blues.

The stationery is comforting by design, printed on matte, soft-finish paper and featuring an embossed logo for a highly tactile and pleasing feel.

SwipeSense Business Cards

SwipeSense Stationery System

SwipeSense Notecard Detail

SwipeSense Business Card System

SwipeSense Embossed Notecards with Gradient

SwipeSense Embossed Logo

II.

Smart Packaging

Everything has its place in the SwipeSense system. Each piece connects to all others through smart technology. We kept this top of mind when building a meticulous product box from foam, book board and acrylic. We adapted brand elements as appropriate; for instance, the logo is engraved rather than embossed, and the accent gradient provides a subtle cue for opening the box.

SwipeSense Engraved Product Box

SwipeSense Product Box Gradient

SwipeSense Product Box Packaging

III.

Icons, Analytics & Marketing Materials

The logo's geometry reappears in a set of icons, an ultra simple and intuitive visual language that accounts for each piece in the system.

We designed a brochure, website and real-time data interface, all of which feature the icons and reflect the brand's streamlined aesthetic.

We laid everything out in discrete, digestible chunks of information to allow for quick reading and comprehension. Taken together, these pieces present a cohesive message, giving the audience an immediate sense of the impact, ingenuity and simplicity of the SwipeSense solution.

SwipeSense Custom Icons

SwipeSense System Diagram

SwipeSense Brochure

SwipeSense Brochure Inside

SwipeSense Brochure Detail

SwipeSense Desktop Web

SwipeSense Full Website