Work

Work in Progress

Allow Us to Re-introduce Ourselves

The Challenge

Every holiday season, we like to send the extended Firebelly family a little special something—a token of gratitude, a parting gift to the year behind us and warm wish for the year ahead. In a year when our studio was growing in size and strength, fresh off a brand overhaul and site redesign, the holiday piece posed a prime opportunity to reacquaint folks with just who, exactly, we think we are.

The Outcome

One headspinning, color-coded collaborative doc and a few rough prototypes later, we’d come up with a savvy assemblage of customizable pieces, including a digitally-printed, swappable short sheet. Each element stands on its own, an independent declaration of ideals. Taken together, they reflect our collective belief that our strength lies in our union.

Industry:

The Question

How might we capture a renewed sense of purpose and passion in one tangible, post-friendly piece?

The Concept

We revel in our relationships, the beautiful alchemy brought forth when strangers meet along a path and decide to join forces. Mixed grids and abstract shapes, bound together with a simple color palette and fresh brand type, reflect a balance between past and future, thought and action, push and pull.

Firebelly Work in Progress
Firebelly Work in Progress
Firebelly Work in Progress

A Line in the Sand

The broadsheet format felt appropriate for a piece that was, for all intents and purposes, an announcement. A manifesto for all work in progress.

Firebelly Broadsheet
Firebelly Broadsheet
Firebelly Broadsheet
Firebelly Broadsheet
Firebelly Broadsheet
Firebelly Short Sheet
Firebelly Layout

Modular Messaging

The short sheet gave us the flexibility to change out our Official Holiday Hello with messaging targeted to various visitors throughout the year, including clients, student groups and our peers within the design community.

Firebelly Short Sheet

Fresh from Firebelly

A collaborative marriage of message and medium, pull-out posters feature both word and pattern play.

Firebelly Posters

Delight is in the Details

A classic grid, chopped and screwed to create new frameworks, words unfolding to reveal new meanings—don’t mind us while we flex.

Graphic Dots

Firebelly Poster
Firebelly Posters
Firebelly Posters
Firebelly Posters
Firebelly Posters
Firebelly Posters

Abstract Art

We're always changing, always evolving.
Best to keep things fluid.

Firebelly Poster Crop
Firebelly Poster

Mixed Grids

The classic meets contemporary, making new space for adapting, creating, always expressing.

Firebelly Poster

Let's Talk About Type

With a fresh face comes new fonts. We rolled with Stanley Poster and Calibre.

Firebelly Poster Crop

Firebelly Emboss
Firebelly Emboss

Keeping It Classy

To round things out, we got our hands on a custom emboss, our official seal of approval, to be used time and time again.

Firebelly Posters

Broadsheet Grids
Firebelly Broadsheets
Firebelly Details
Broadsheet Details
Broadsheet Details
Firebelly Broadsheet Stack