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Veritiv

Truth Made Tangible: Event Materials for a Brand Refresh

On the occasion of their 25th anniversary, Unisource Paper Company saw fit to revitalize their brand, starting with a new name: Veritiv.

Derived from the Latin word for truth, the name made us think of history and permanence, story and perspective. So when we started working to develop a unifying theme and collateral for the company’s 25th annual paper show, we followed our instincts and chose to explore truth—in all of its enduring complexity and mutability—through design.

Client

Unisource Paper Company / Veritiv

Industry

Art + Design

Services

PRESS & RECOGNITION

  • Type Directors Club 61
two Veritiv event invitations floating diagonally and slightly overlapping, displaying the front and back of the card
two Veritiv event invitations floating and shot from above, displaying the front and back

Book Design & Exhibition Application

We developed invitations and environmental graphics for the event, as well as a keepsake book featuring 25 Chicago designers sharing their perspectives on truth. The book was a true labor of love; we customized a display typeface and short cover in Veritiv green with blind embossing and one-color letterpress. In addition to being a favorite among attendees, the book was recognized by the Type Directors Club in their 2015 typography exhibit and print annual.

Veritiv Truth Book Detail
Veritiv Truth Book Interior Detail
Veritiv Truth Book & Event Invitation
Veritiv Truth Book Cover & Keynote Invite
Veritiv Truth Book Artist Spread
Veritiv Truth Book Artist Spread
Veritiv Truth Book Interior Detail
Veritiv Truth Book Metallic Printing Detail
Veritiv Truth Book Detail

Custom Font Design

Clair Obscur, a programming-aided, custom designed font used for display text in the 25 x 25 Vertitiv book. It's forms capture the contrast of dark to light, the seen and unseen, spoken and unspoken "truths."

Clair Obscur Font
Veritiv Truth Book Custom Font Detail
Veritiv Truth Book Artist Spread
Veritiv Truth Book Interstitial
Veritiv Truth Book Artist Spread
Veritiv Truth Book: 25 x 25
Veritiv Truth Book: 25 x 25 at Event
Veritiv 25 x 25 Event
Veritiv Event Window Graphic
Veritiv Bag Labels
Veritiv Event Invitation Detail