Veritiv
Truth Made Tangible: Event Materials for a Brand Refresh
On the occasion of their 25th anniversary, Unisource Paper Company saw fit to revitalize their brand, starting with a new name: Veritiv.
Derived from the Latin word for truth, the name made us think of history and permanence, story and perspective. So when we started working to develop a unifying theme and collateral for the company’s 25th annual paper show, we followed our instincts and chose to explore truth—in all of its enduring complexity and mutability—through design.
![two Veritiv event invitations floating diagonally and slightly overlapping, displaying the front and back of the card](https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2478/b0_2___MG_9819_e0a246b1bf6b93fc5e645de89e313158.jpg 1200w, https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2478/b0_2___MG_9819_ee454403221da81e614f074db209e986.jpg 750w)
![two Veritiv event invitations floating and shot from above, displaying the front and back](https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2462/b0_0___MG_9821_ed3c16965e827dd0a241775a2f444a82.jpg 1800w, https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2462/b0_0___MG_9821_ee454403221da81e614f074db209e986.jpg 750w)
Book Design & Exhibition Application
We developed invitations and environmental graphics for the event, as well as a keepsake book featuring 25 Chicago designers sharing their perspectives on truth. The book was a true labor of love; we customized a display typeface and short cover in Veritiv green with blind embossing and one-color letterpress. In addition to being a favorite among attendees, the book was recognized by the Type Directors Club in their 2015 typography exhibit and print annual.
![Veritiv Truth Book Detail](https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2481/b0_5___DSC3838_e0a246b1bf6b93fc5e645de89e313158.jpg 1200w, https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2481/b0_5___DSC3838_ee454403221da81e614f074db209e986.jpg 750w)
![Veritiv Truth Book Interior Detail](https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2465/b0_12__int_MG_9896_e0a246b1bf6b93fc5e645de89e313158.jpg 1200w, https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2465/b0_12__int_MG_9896_ee454403221da81e614f074db209e986.jpg 750w)
![Veritiv Truth Book & Event Invitation](https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2482/b0_6___MG_9799_ed3c16965e827dd0a241775a2f444a82.jpg 1800w, https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2482/b0_6___MG_9799_ee454403221da81e614f074db209e986.jpg 750w)
![Veritiv Truth Book Cover & Keynote Invite](https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2483/b0_7___MG_9794_ed3c16965e827dd0a241775a2f444a82.jpg 1800w, https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2483/b0_7___MG_9794_ee454403221da81e614f074db209e986.jpg 750w)
![Veritiv Truth Book Artist Spread](https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2484/b0_8__int_MG_9844_ed3c16965e827dd0a241775a2f444a82.jpg 1800w, https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2484/b0_8__int_MG_9844_ee454403221da81e614f074db209e986.jpg 750w)
![Veritiv Truth Book Artist Spread](https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2485/b0_9__int_MG_9875_ed3c16965e827dd0a241775a2f444a82.jpg 1800w, https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2485/b0_9__int_MG_9875_ee454403221da81e614f074db209e986.jpg 750w)
![Veritiv Truth Book Interior Detail](https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2469/b0_16__int_MG_9904_ed3c16965e827dd0a241775a2f444a82.jpg 1800w, https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2469/b0_16__int_MG_9904_ee454403221da81e614f074db209e986.jpg 750w)
![Veritiv Truth Book Metallic Printing Detail](https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2470/b0_17__int_MG_9922_e0a246b1bf6b93fc5e645de89e313158.jpg 1200w, https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2470/b0_17__int_MG_9922_ee454403221da81e614f074db209e986.jpg 750w)
![Veritiv Truth Book Detail](https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2479/b0_3___MG_9773_e0a246b1bf6b93fc5e645de89e313158.jpg 1200w, https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2479/b0_3___MG_9773_ee454403221da81e614f074db209e986.jpg 750w)
Custom Font Design
Clair Obscur, a programming-aided, custom designed font used for display text in the 25 x 25 Vertitiv book. It’s forms capture the contrast of dark to light, the seen and unseen, spoken and unspoken “truths.”
![Clair Obscur Font](https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2463/b0_10__ClairObscurFont_ed3c16965e827dd0a241775a2f444a82.jpg 1800w, https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2463/b0_10__ClairObscurFont_ee454403221da81e614f074db209e986.jpg 750w)
![Veritiv Truth Book Custom Font Detail](https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2464/b0_11__int_MG_9906_ed3c16965e827dd0a241775a2f444a82.jpg 1800w, https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2464/b0_11__int_MG_9906_ee454403221da81e614f074db209e986.jpg 750w)
![Veritiv Truth Book Artist Spread](https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2466/b0_13__int_MG_9853_ed3c16965e827dd0a241775a2f444a82.jpg 1800w, https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2466/b0_13__int_MG_9853_ee454403221da81e614f074db209e986.jpg 750w)
![Veritiv Truth Book Interstitial](https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2467/b0_14__int_MG_9856_c88223c5bfc482768c16e9fc52ed9667.jpg 1800w, https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2467/b0_14__int_MG_9856_cb26d228843f059b762fc3acba498b4b.jpg 750w)
![Veritiv Truth Book Artist Spread](https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2468/b0_15__int_MG_9837_e0a246b1bf6b93fc5e645de89e313158.jpg 1200w, https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2468/b0_15__int_MG_9837_ee454403221da81e614f074db209e986.jpg 750w)
![Veritiv Truth Book: 25 x 25](https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2471/b0_18___MG_9765_e0a246b1bf6b93fc5e645de89e313158.jpg 1200w, https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2471/b0_18___MG_9765_ee454403221da81e614f074db209e986.jpg 750w)
![Veritiv Truth Book: 25 x 25 at Event](https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2472/b0_19__IMG_2566_e0a246b1bf6b93fc5e645de89e313158.jpg 1200w, https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2472/b0_19__IMG_2566_ee454403221da81e614f074db209e986.jpg 750w)
![Veritiv 25 x 25 Event](https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2476/b0_22__IMG_2309_ed3c16965e827dd0a241775a2f444a82.jpg 1800w, https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2476/b0_22__IMG_2309_ee454403221da81e614f074db209e986.jpg 750w)
![Veritiv Event Window Graphic](https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2474/b0_20__Veritiv_window_e0a246b1bf6b93fc5e645de89e313158.jpg 1200w, https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2474/b0_20__Veritiv_window_ee454403221da81e614f074db209e986.jpg 750w)
![Veritiv Bag Labels](https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2475/b0_21__IMG_2612_e0a246b1bf6b93fc5e645de89e313158.jpg 1200w, https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2475/b0_21__IMG_2612_ee454403221da81e614f074db209e986.jpg 750w)
![Veritiv Event Invitation Detail](https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2477/b0_23___MG_9815_ed3c16965e827dd0a241775a2f444a82.jpg 1800w, https://firebelly.cachefly.net/imager/work/veritiv-brand-refresh/2477/b0_23___MG_9815_ee454403221da81e614f074db209e986.jpg 750w)