Work

Veritiv

Truth Made Tangible: Event Materials for a Brand Refresh

On the occasion of their 25th anniversary, Unisource Paper Company saw fit to revitalize their brand, starting with a new name: Veritiv.

Derived from the Latin word for truth, the name made us think of history and permanence, story and perspective. So when we started working to develop a unifying theme and collateral for the company’s 25th annual paper show, we followed our instincts and chose to explore truth—in all of its enduring complexity and mutability—through design.

We developed invitations and environmental graphics for the event, as well as a keepsake book featuring 25 Chicago designers sharing their perspectives on truth. The book was a true labor of love; we customized a display typeface and short cover in Veritiv green with blind embossing and one-color letterpress. In addition to being a favorite among attendees, the book was recognized by the Type Directors Club in their 2015 typography exhibit and print annual.

Veritiv Event Invitation

Veritiv Event Invitation Detail

Veritiv Event Invitation

Veritiv Truth Book Detail

Veritiv Custom Font Detail

Veritiv Truth Book Detail

Veritiv Truth Book & Event Invitation

Veritiv Truth Book Cover & Keynote Invite

Veritiv Truth Book Artist Spread

Veritiv Truth Book Artist Spread

Clair Obscur Font

Veritiv Truth Book Custom Font Detail

Veritiv Truth Book Interior Detail

Veritiv Truth Book Artist Spread

Veritiv Truth Book Interstitial

Veritiv Truth Book Artist Spread

Veritiv Truth Book Interior Detail

Veritiv Truth Book Metallic Printing Detail

Veritiv Truth Book: 25 x 25

Veritiv Truth Book: 25 x 25 at Event

Veritiv Event Window Graphic

Veritiv Bag Labels

Veritiv 25 x 25 Event

Veritiv Event Invitation Detail