Typeforce is so much more than an excuse for us to celebrate the wild, beautiful field of typographic talent we have here in Chicago. It's also an opportunity for us to get weird and make some magic of our own.
For the Typeforce 4 title wall, we cooked up Hard Times, which began as a custom type project in engraved hairline serifs that evolved into an experiment in chiseling, patience and giant stone slabs.
With guidance from concrete expert Mack Perry, we were able to transform the 72-point typeface into a six-foot tall stone sculpture. It was a fitting feat for that year's event, which drew over 1,000 attendees on opening night alone and earned a mention in Computer Arts Magazine.