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Cooney & Conway

Corporate Collateral with a Social Conscience

Cooney & Conway, a Chicago law firm with over 50 years of experience in social advocacy and victims' rights, approached us in need of a full suite of beautifully branded stationery and print collateral. 

It would, of course, need to look timeless and sophisticated, yet unpretentious and approachable. This is, after all, a firm with a focus on human welfare. 

Cooney Conway Stationery System

BRANDING & REFINEMENT

We adapted and refined the firm's existing brand, creating a cohesive palette of muted, soft tones to convey trust and stability—nothing too flashy or edgy.

The type system pairs a classic, highly legible serif with a slightly more simple and modern font, striking a nice balance between history and the contemporary.

Information is laid out to maximize white space and give the system a very clean, accessible feel—nothing is ever overwhelming or congested, everything is intentionally designed to put the reader at easy and begin building confidence.

Cooney Conway Folder Inserts
Cooney Conway Folder Inside Detail
Cooney Conway Loop Staples Detail
Cooney Conway Embossed Logotype
Cooney Conway Custom Embossed Brochure

STATIONERY, BROCHURE & FOLDER DESIGN

To round out the package, we created a custom-embossed and terribly handsome folder as well as an informational booklet featuring die cuts and loop staples for a sharp, distinctive finish.

Cooney Conway Die Cut Booklet
Cooney Conway Booklet Binding Detail
Cooney Conway Booklet Cover
Cooney Conway Booklets
Cooney Conway Brochure Loop Staples
Cooney Conway Loop Staple Close Up
Cooney Conway Brochure Inside
Cooney Conway Brochure End Matter
Cooney Conway Brochure Photography
Cooney Conway Brochure Inside Spread Photo
Cooney Conway Brochure Inside Spread Text
Cooney Conway Brochure Inside Spread Overview
Cooney Conway Brochure Inside Spread Layout
Cooney Conway Brochure Text Detail
Cooney Conway Inside Spread Full
Cooney Conway Inside Spread Text Full
Cooney Conway Brochure Information
Cooney Conway Embossed Logotype Detail