Cooney & Conway, a Chicago law firm with over 50 years of experience in social advocacy and victims' rights, approached us in need of a full suite of beautifully branded stationery and print collateral.
It would, of course, need to look timeless and sophisticated, yet unpretentious and approachable. This is, after all, a firm with a focus on human welfare.
We adapted and refined the firm's existing brand, creating a cohesive palette of muted, soft tones to convey trust and stability—nothing too flashy or edgy.
The type system pairs a classic, highly legible serif with a slightly more simple and modern font, striking a nice balance between history and the contemporary.
Information is laid out to maximize white space and give the system a very clean, accessible feel—nothing is ever overwhelming or congested, everything is intentionally designed to put the reader at easy and begin building confidence.
Folder & Brochure
To round out the package, we created a custom-embossed and terribly handsome folder as well as an informational booklet featuring die cuts and loop staples for a sharp, distinctive finish.