Work

Cooney & Conway

Corporate Collateral with a Social Conscience

Cooney & Conway, a Chicago law firm with over 50 years of experience in social advocacy and victims' rights, approached us in need of a full suite of beautifully branded stationery and print collateral. 

It would, of course, need to look timeless and sophisticated, yet unpretentious and approachable. This is, after all, a firm with a focus on human welfare. 

Cooney Conway Stationery System

I.

Stationery

We adapted and refined the firm's existing brand, creating a cohesive palette of muted, soft tones to convey trust and stability—nothing too flashy or edgy. 

The type system pairs a classic, highly legible serif with a slightly more simple and modern font, striking a nice balance between history and the contemporary. 

Information is laid out to maximize white space and give the system a very clean, accessible feel—nothing is ever overwhelming or congested, everything is intentionally designed to put the reader at easy and begin building confidence.

Cooney Conway Folder Inserts

Cooney Conway Folder Inside Detail

Cooney Conway Loop Staples Detail

Cooney Conway Embossed Logotype

Cooney Conway Custom Embossed Brochure

II.

Folder & Brochure

To round out the package, we created a custom-embossed and terribly handsome folder as well as an informational booklet featuring die cuts and loop staples for a sharp, distinctive finish. 

Cooney Conway Die Cut Booklet

Cooney Conway Booklet Binding Detail

Cooney Conway Booklet Cover

Cooney Conway Booklets

Cooney Conway Brochure Loop Staples

Cooney Conway Loop Staple Close Up

Cooney Conway Brochure Inside

Cooney Conway Brochure End Matter

Cooney Conway Brochure Photography

Cooney Conway Brochure Inside Spread Photo

Cooney Conway Brochure Inside Spread Text

Cooney Conway Brochure Inside Spread Overview

Cooney Conway Brochure Text Detail

Cooney Conway Brochure Inside Spread Layout

Cooney Conway Inside Spread Full

Cooney Conway Inside Spread Text Full

Cooney Conway Brochure Information

Cooney Conway Embossed Logotype Detail