Every year, attendees at the AIGA Chicago Annual Members Meeting receives a design retrospective, taking a look at highlights from the year as well as Chicago's best and brightest creative thinkers. The book is, of course, always beautifully designed, an object itself. So when the task of designing the 2010-2011 edition of Snapshot came to us, we wanted to make it—forgive us—*pop.*
The theme for the year was boundaries. We decided to explore the concept in both content and physicality, looking at how constraints can usefully shape not just the creative process but also audience interaction.
Cover & Inside Spreads
We went big and bold on the book cover with an assertive spot fluorescent, a color that immediately announces itself and demands consideration. But before the reader could go any further, they'd first need to crack open the wraparound cover band, which listed every member of the AIGA Chicago chapter.
For the inside spreads, we shook up white space with thoughtfully chaotic visual hierarchies, each disruption another signal to the reader to pay attention.
Ultimately we wanted the book to be a retrospective as well as a tribute and token of gratitude to the designers who hustle all year to push the boundaries of their own practice and keep our community thriving.