Firebelly Design


Wicker Park Bucktown SSA

Make Believe

Following the success of the WPB ad campaign, the SSA let us select 10 vacant neighborhood storefronts and get to work. Make Believe transformed unused space into interactive art installations celebrating the neighborhood's vibrant culture while attracting new interest to the area. After a nationwide call for proposals, 10 chosen artists received $1,000 and a space to design their own long-term installations. Professionally curated walking tours increased foot traffic, and our partners at Pivotal Production led a social media push to get public votes for a favorite piece. In the wake of Make Believe, three new businesses moved into the neighborhood and one artist landed a job with the Joffrey Ballet.


  • Public Sector


  • Community Development