Chicago Public Media’s cool kid sister seeks edgy and intriguing marketing campaign to attract a diverse, engaged audience interested in community, culture and media. Firebelly helped Vocalo.org redefine their radio programming format and interactive online offerings to allow the audience to personalize their digital experience. Over the top personal ads crafted in the station’s own humorous and clever tone attracted audience attention and retention. Firebelly rounded out the marketing plan and advertisements with a website and mobile design, as well as media placement and a refreshed logo to accompany the new companion website and mobile application.
- Media + Entertainment
- Brand Strategy