Chicago Public Media’s cool kid sister needed an edgy marketing campaign to attract a diverse and engaged audience. We helped Vocalo.org rethink their radio format and online offerings, inviting fans to customize their listening experience. Working with the station to craft quirky personal ads in their own humorous and clever tone, we highlighted each hosts' interests and personality to appeal to a culturally diverse and creative audience. We rounded out the marketing plan and advertisements with strategic media placement, and a new website and mobile app sporting the refreshed logo.
- Media + Entertainment
- Brand Strategy