Firebelly Design


The Children's Place Association

Place the Hope

Developing the new Children’s Place Association website entailed generating compelling visuals and an intuitive interface. With the site redesign, Firebelly aimed to increase donations by attracting new donors and encouraging existing ones to regularly visit the site. Vivid graphics and a clear structure create an engaging online experience. Users can read personal stories about programs and families from Chicago and abroad, from Haiti and Botswana to southern Africa. Individuals, emotionally connecting with children in need, are motivated to give and give again.


  • Health + Wellness


  • Digital Experience, Social Design