Ward Rounds , the alumni quarterly magazine of Northwestern's Feinberg School of Medicine, has called upon us several times to help keep their publication up to speed with their growth and ambition. The magazine, which dates back to 1899, serves a massive audience across a wide range of age and interests. With the addition of online-only issues, we helped them reach and engage a younger alumni audience. We gave the twice-yearly print issues a sleek and modern new design, complete with custom illustration and art direction. With the recent launch of a new magazine website, Ward Round is set to continue its long tradition of sharing the most ground-breaking research, current news and alumni stories with its accomplished readers.
- Brand Strategy, Digital Experience