In 2010, Firebelly overhauled Ward Rounds , the alumni print and online magazine of the Feinberg School of Medicine at Northwestern University. The sleek new design modernized the medical school’s quarterly publication, which dates back to 1899. An emphasis on online-only issues reached out to and engaged Feinberg’s younger alumni audience. Twice-yearly print issues flex Firebelly’s skills in custom illustration and art direction of photo shoots.
- Brand Strategy, Digital Experience