Firebelly Design



LightSwitch v.1

From the folks that brought us Groupon, Lightswitch originally set out to be the Facebook/Yelp of small business. As a hybrid community and consumer driven site, Lightswitch focused on providing an exceptional user experience. We developed a custom admin panel that behaved as a dashboard of data analytics to help them track user engagement. Though certainly a great idea, the site never launched as the company pivoted focus in 2010.


  • Financial + Investment


  • Community Development, Digital Experience